Data-driven strategies. Fact-based marketing. Informed decisions. Call it what you will. We call it evidence-based marketing. And that's what medical device manufacturers need more than ever…

There is enormous power in data, in information, in facts. And harnessing this power drives market success. Reaching today's increasingly sophisticated healthcare customer requires a deep understanding of the market, its triggers and its trends.

By combining unusually powerful data gathering and analysis with decades of business and marketing experience, the dd+p group provides medical device manufacturers commercial strategic and tactical support in early stage assessment activities (white space exploration), upstream marketing (product development through launch) and downstream marketing (post-launch activities).

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