Due to the increasing complexities of the healthcare market, developing contextual insights and incisive recommendations takes much more than simply reading discussion guide questions. From crafting the right questions to selecting the right respondent populations to accurately synthesizing and interpreting the results, the dd+p group’s healthcare experts have the in-house qualitative and quantitative expertise to answer your business questions quickly and effectively.
- voice of the customer
(in-depth interviews, focus groups)
- concept testing
- attribute testing
- product preference ratio testing
- pricing research
- jobs / outcomes / constraints analyses
- conjoint analyses
- key opinion leader / area expert panels
- scenario planning
- reimbursement / payer research
Click here to find out more about our market research capabilities.