Our custom solutions maximize patient and business impact for our clients in the medical device, diagnostics and pharmaceutical industries.

Building a pipeline or a new product commercialization strategy based on data just makes sense. The dd+p group provides critical data gathering and evidence research to support these strategies. The team's years of broad commercialization experience add significantly to the strength of its recommendations. Sometimes our work is simply confirmational. Sometimes we uncover the unexpected. Both outcomes are equally valuable. And both are evidence-based marketing.

  • portfolio analyses
  • product design requirements
  • product validation
  • adoption models
  • evidence generation strategy
  • competitive assessments and positioning
  • pre-launch planning
  • sales forecasting
  • launch metrics
  • new product evaluations



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