Taras is president and CEO of the dd+p group. Over his 20 years of healthcare experience, he has built broad strategic and tactical expertise in evidence generation, product innovation, market research, product launches, market analyses, and regulatory / clinical affairs. He has enjoyed a broad variety of roles in areas ranging from marketing and business development to regulatory and clinical affairs. Gained at an equally wide range of companies from very small startup firms to large private and public companies, the breadth of his experience gives him unique insights into what works — and what doesn't work — in the healthcare industry.
During his formal training as a molecular biologist, he developed a strong passion for data and scientific rigor. His time in the healthcare industry with companies such as Johnson & Johnson and Medtronic added a keen understanding of how best to use data in determining the strategy and tactics required to bring their products to market. He believes that the combination of data and marketing is the most powerful way to impact both business results and patient lives.