Extremely Rapid Turnaround

Rapid turnaround of user requirements validation helped client meet extremely tight timeline.


  • $8B global market leader in development, marketing and distribution of surgical instruments and devices for use in minimally invasive and open surgical procedures
  • client needed to make component material change as part of cost savings initiative
  • design change needed to meet specification requirements while ensuring no noticeable difference in end-user experience

client challenges

  • no in-house user requirements validation resources available to meet extremely tight timeline

methodology / analyses

  • qualitative IDIs with 24 bariatric surgeons
  • moderator simulated product in-service with respondents
  • surgical simulator utilized to rate each task and characteristic
  • tested 14 distinct, separate movements intended to expose any component differences


  • study successfully completed in three weeks from project kick-off meeting to final report delivery
  • test results provided in client’s engineering report format, saving client valuable time
  • client able to meet user testing requirements without diverting internal team resources

dd+p difference: seamless integration

The dd+p team was able to integrate with the client seamlessly due to:

  • in-depth knowledge of medical device market and customers
  • high-level technical expertise of team and moderator
  • experienced with client processes and requirements

As a result, dd+p delivered exactly what the client needed within an extremely short period of time.