Market Research

The dd+p group provides clients with rapid turnaround primary qualitative, qual-quant hybrid and secondary market research informing market opportunity assessments, competitive intelligence and data analytics.

Our methodologies and reports provide actionable insights and recommendations to help you make the right decisions to drive growth, profitability, market share and, ultimately, better patient outcomes.

business and marketing consulting

unexpected product redesign


  • Our team provides numerous capabilities across all aspects of product lifecycle affording you increased capacity to improve your team’s efficiency and effectiveness in meeting your business goals

extremely rapid turnaround


  • Our team collaborates with you to provide detailed data analytics and reporting services to transform sales, marketing and financial data in to valuable insights

contact us

Connect with a member of our leadership team to learn how we can partner with you to address your business needs and/or request a quote. Contact us now.

dd+p capabilities

what we do

  • brand awareness research
  • concept testing
  • conjoint analyses
  • ethnography
  • feature / attribute testing
  • jobs / outcomes/constraints analyses
  • key opinion leader / area expert panels
  • positioning testing
  • pricing research
  • product preference ratio testing
  • reimbursement / payer research
  • usability studies
  • user experience testing

how we do it

  • convention research
  • customer panels
  • focus groups
  • hybrid qual-quant interviews
  • ideation sessions
  • individual in-depth interviews
  • surveys

Learn more about dd+p capabilities in Market Research.